Hudson Carbon

Perhaps the thing I enjoy most about being a photographer is that it provides opportunities to learn about things you would have encountered otherwise. I spent a couple of days photographing the people behind the on-farm soil laboratory Hudson Carbon in Upstate New York for their carbon offset marketplace.

I was commissioned to capture the people who make the on-farm soil laboratory Hudson Carbon in Upstate New York. I spent a couple of days photographing and learning everything there is about carbon offset and CBD. 

IBM Q LAB for Disegno

The next generation of quantic computers is being developed inside an architectural classic designed by Architect Eero Saarinen. It’s a place where the 1950s meet 2050 or at least 2025. Design bible Disegno sent me to IBM’s Q Lab an hour outside New York to capture the people and technology building the future.

Signature Private Jet

Ever wondered who the people that do maintenance on your private jet are? No? Well, in case you would ever be in a situation where A: you owned a private jet B: Needed to refuel, service or do any kind of maintenance to it, these are the guys that will make that happen.

I had the opportunity thanks to the fine people at MSL/Publicis London to go on a 10-day tour across the UK and US to spend some time and capture the work of these guys (it’s mostly men). Below is a small selection, more images can be found here.

Livingston Manor Fly Fishing Club for Oryx Magazine

Earlier this summer I spent two days at the Livingstone Manor Fly Fishing Club upstate New York for Oryx (Qatar Airways in-flight magazine).
The place is run by a trio of young Entrepreneurs (Two fellow Swedes and a Brit) and is highly recommended for anyone who enjoys fly fishing, smoked trout or just need to leave the city for a few days.

Canada's very own Miami Beach - sort of.....

Last time I visited Leamington, ON (Canada) the receptionist at my hotel described the city as "a Canadian version of Miami Beach". This seemed a bit odd considering that Leamington is situated on the north shore of Lake Erie. I nevere asked if she referred to the wild party scene or the fact that the city is located in the most southern part of Canada. 

Anyway, this time I was to spend a full day at Mucci Farms. If you ever ate any type of fruit and you live in Eastern US chances are that they came from Mucci Farms. For anyone who is even remotely interested in photography this place is heaven on earth with its straight lines and clean, graphic texture. 

It made me wonder if the true reason why they cover the plantation with fabric (it's not glass) is to keep away all the aspiring Instagram photographers who would otherwise overrun the place.