Environmental Portraits
Shooting a national advertising campaign aimed at healthcare providers in the middle of a global pandemic isn’t for the faint of heart. The goal was to portray hardworking Doctors and Dentists in an honest and authentic way without using a real hospital as location (due to Covid).
Luckily, I had a great team who made it all come together. The ads can be seen on billboards, bus shelters and TV screens across the nation.
Perhaps the thing I enjoy most about being a photographer is that it provides opportunities to learn about things you would have encountered otherwise. I spent a couple of days photographing the people behind the on-farm soil laboratory Hudson Carbon in Upstate New York for their carbon offset marketplace.
I was commissioned to capture the people who make the on-farm soil laboratory Hudson Carbon in Upstate New York. I spent a couple of days photographing and learning everything there is about carbon offset and CBD.
Ever wondered who the people that do maintenance on your private jet are? No? Well, in case you would ever be in a situation where A: you owned a private jet B: Needed to refuel, service or do any kind of maintenance to it, these are the guys that will make that happen.
I had the opportunity thanks to the fine people at MSL/Publicis London to go on a 10-day tour across the UK and US to spend some time and capture the work of these guys (it’s mostly men). Below is a small selection, more images can be found here.
Earlier this summer I spent two days at the Livingstone Manor Fly Fishing Club upstate New York for Oryx (Qatar Airways in-flight magazine).
The place is run by a trio of young Entrepreneurs (Two fellow Swedes and a Brit) and is highly recommended for anyone who enjoys fly fishing, smoked trout or just need to leave the city for a few days.
New Mexico is an interesting state, it offers an odd mix of old men with pony-tails and nuclear test facilities scattered around the state. However, since a couple of years back it has it's very own Spaceport which will start sending (very wealthy) tourists into orbit during later this year.
The story was shot for Icon magazine... and the oxidized look is by design according to Foster and Partners.
