people
Earlier this summer I spent two days at the Livingstone Manor Fly Fishing Club upstate New York for Oryx (Qatar Airways in-flight magazine).
The place is run by a trio of young Entrepreneurs (Two fellow Swedes and a Brit) and is highly recommended for anyone who enjoys fly fishing, smoked trout or just need to leave the city for a few days.
Together with Facebook's art director Simone Parmeggiani and the crew at Oliver Agency (UK), I visited Campbell Soup to capture how Workplace by Facebook is transforming their company culture. The brief I was given was simple: show us the people at Campbell in an authentic and unscripted way, focusing on their relationships to each other and to tech.
Having a foot in the tech world myself, I loved how we moved away from the obvious corporate imagery and took more risks to represent what today's "work" - and technology - truly mean.
From last years road-trip through California
