Branded Content

GANT Portraits

During the last year, I had the opportunity to work with the creative team at fashion retailer Gant to visualize their new concept "never stop learning". This has been a great opportunity to meet and photograph some of the most inspiring artists, entrepreneurs and scientists out there.
Here's are some of my favorite outtakes from the project:

Colleen Flanigan is a socio-ecological artist living in New York City

Colleen Flanigan is a socio-ecological artist living in New York City

Erika Bergman is a sub-marine pilot and co-founder of Girls Underwater RobotCamp, she's based in Oakland, CA

Erika Bergman is a sub-marine pilot and co-founder of Girls Underwater RobotCamp, she's based in Oakland, CA

Richard Haines is the illustrator behind the blog What I saw today and a Bushwick residence.

Richard Haines is the illustrator behind the blog What I saw today and a Bushwick residence.

Jeremy Lindblad of Lindblad expedition 

Jeremy Lindblad of Lindblad expedition 

Hotelier Andrew Tarlow for SAMSUNG x MONOCLE

Monocle's July/August 2013 (issue #65) comes with the branded content I shot for the SAMSUNG x MONOCLE series. In this story, we show how Hotelier Andrew Tarlow relies on his Samsung Galaxy S4 to run his Wythe Hotel in Williamsburg. Watch the story here. 

The story of a master blacksmith, Mr. Keijiro Doi

In the spring of 2013, Sandvik, a global engineering company, commissioned me to shoot a story on one of the most renowned blacksmiths in the world, 86 year old Mr. Keijiru Doi. Mr. Keijiru and his son Itsuo live and work in Sakai, Japan which is located about 45 min south of Osaka.

In addition to the photo story I also directed a 2-minute video which offers more depth about Mr. Doi's craftsmanship and dedication to details that’s required to make these +US$300 knives. The video also sheds light on an underlying human condition in the Doi family history, including his son and grandson. The response from the client was great, and spending a full day in the blacksmith shop with Mr. Keijiro and his son was incredible.

I believe that by offering both photography and video a story can become more compelling and rich. It’s also an efficient way to deliver a story that is aesthetically coherent across different channels used by consumers.

Kathryn Minshew for SAMSUNG x MONOCLE

The Monocle Dec/Jan 2014 edition features the branded content I shot for the SAMSUNG x MONOCLE series. In this story, we show how the Samsung Galaxy Note helps Ms. Kathryn Minshew, co-founder of thedailymuse.com,  leap ahead on her second day at their new (and still very spartan) office space in Midtown. 

Agency: Winkreative
Makeup by: Claudia Katona
Assistant: Claire Cali

Monocle Issue #69 Dec/Jan 2013

Monocle Issue #69 Dec/Jan 2013